Adulting is hard —

Sonnet knows adulting is hard, so we extended their campaign with new OOH headlines and layouts that keep the same playful honesty while reminding people that insurance can be simple.

Client: Sonnet Insurance

Agency: Spec for Mackie Biernacki

Creative Directors: Steph Mackie and Mark Biernacki

CW: Jett Belavin and Nicole Dacunha

AD: Nicole Dacunha

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