Adulting is hard —

Sonnet knows adulting is hard, so we extended their existing campaign with new OOH headlines and layouts that maintain the same playful honesty while reminding people that insurance can be simple.

Developed within Sonnet’s brand guidelines, these OOH executions were presented to the client.

Banner ads

Client: Sonnet Insurance

Agency: Mackie Biernacki

Creative Directors: Steph Mackie and Mark Biernacki

Copywriting: Jett Belavin and Nicole Dacunha

Art Direction: Nicole Dacunha

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