Embrace the Spiral —

Twister is known for their iconic spiral. So are teenagers. The smallest incident can send them spiralling. To become the go-to sweet treat for teenagers, we empowered teens to embrace their overactive brains by becoming the spiral that's by their side as they spiral.

What you see vs what you post

Most teen spirals happen in the comfort of their own bedroom. So, we created the Twister Scream Booth, a pop-up where teens can release their spirals by screaming it out. We transformed it into a spiral room that turns emotional spirals into a shareable photo moment. Placed where teens actually hang out, the mall.

Then we’ll reward spirals on TikTok by sending Twister coupons to creators who use their overthinking powers for good.

Client: Twister
Type: Spec Campaign
Copywriting: Nicole Dacunha
Art Direction: Nicole Dacunha
Initial brainstorming: Tessa Warburton, Nicole Dacunha

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