Embrace the Spiral —

Twister is known for their iconic spiral. So are teenagers. The smallest incident can send them spiralling. To become the go-to sweet treat for teenagers, we empowered teens to embrace their overactive brains by becoming the spiral that's by their side as they spiral.

What you see vs what you post

Placed in malls, a key teen hangout, the Twister Scream Booth lives inside a spiral room, turning emotional spirals into a surreal photo moment made to be shared.

Then we’ll reward spirals on TikTok by sending Twister coupons to creators who use their overthinking powers for good.

Client: Twister
Type: Spec Campaign
Copywriting: Nicole Dacunha
Art Direction: Nicole Dacunha
Initial brainstorming: Tessa Warburton, Nicole Dacunha

↑Back to Top