Embrace the Spiral —

Twister is known for their iconic spiral. So are teenagers. The smallest incident can send them spiralling. To become the go-to sweet treat for teenagers, we empowered teens to embrace their overactive brains by becoming the spiral that's by their side as they spiral.

Placed in malls, a key teen hangout, the Twister Scream Booth lives inside a spiral room, turning emotional spirals into a surreal photo moment made to be shared.

TikTok | Reward Spirals: Send Twister coupons to Tik-Tokers who use their overthinking powers for good.

Client: Twister | Spec

CW: Nicole Dacunha

AD: Nicole Dacunha

Initial brainstorming: Tessa Warburton and Nicole Dacunha

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