Client: Definity
Agency: Mackie Biernacki
Creative Directors: Steph Mackie and Mark Biernacki
CW: Jean Richardson
AD: Nicole Dacunha
In it for good —
Uncertainty can be paralyzing, and for over 150 years Definity has helped Canadians move through it. I wanted to show that balance through photography that captures nature’s scale and unpredictability alongside the warmth of Canadian landscapes that reflect its roots.