No Waste Wasted —

Gen Z and Millennials see fashion as a wearable extension of their beliefs and identities. So, we’ll create a clothing line made from food and textile waste to encourage them to rethink the role of waste in society. Access to the line will require a donation, with contributions ranging up to $49 billion—the cost of food waste in Canada. Bob's Your Uncle x Humber College Live Client Brief: First Place Spec: Second Harvest

Each design in the line is inspired by the decomposition process.

We put Canada’s food waste into perspective by comparing it to what Canadians know best—their city.

CW: Tessa Warburton | AD: Nicole Dacunha

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