We turned garbage day into a national wake-up call, using compost-truck ads and compost bins as mini billboards to spark change where waste begins.
Each design in the line is inspired by the decomposition process and ugly produce.
No Waste Wasted —
Gen Z and Millennials see fashion as a wearable extension of their beliefs and identities. So, we’ll create a clothing line made from food and textile waste to encourage them to rethink the role of waste in society. Access to the line will require a donation, with contributions ranging up to $49 billion—the cost of food waste in Canada. Bob's Your Uncle x Humber College Live Client Brief: First Place