No Waste Wasted —

Gen Z and Millennials see fashion as a wearable extension of their beliefs and identities. So, we’ll create a clothing line made from food and textile waste to encourage them to rethink the role of waste in society. Access to the line will require a donation, with contributions ranging up to $49 billion—the cost of food waste in Canada. Bob's Your Uncle x Humber College Live Client Brief: First Place

Each design in the line is inspired by the decomposition process.

We turned garbage day into a national wake-up call, promoting our collection made from food waste to spark change where waste begins.

Client: Second Harvest

Agency: Spec for Bob's Your Uncle

CW: Tessa Warburton and Nicole Dacunha

AD: Nicole Dacunha

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