No Waste Wasted —

Gen Z and Millennials see fashion as a wearable extension of their beliefs and identities. So, we’ll create a clothing line made from food and textile waste to encourage them to rethink the role of waste in society. Access to the line will require a donation, with contributions ranging up to $49 billion—the cost of food waste in Canada. Bob's Your Uncle x Humber College Live Client Brief: First Place Spec: Second Harvest

Each design in the line is inspired by the decomposition process

To raise awareness about the line, we promoted a shirt priced at the cost of food waste in Canada.

"We chose it because it is more unexpected, it ties in the environmental message, and the mega billion $ t-shirt provides an opportunity to generate immediate traction."

Bob's Your Uncle

CW: Tessa Warburton | AD: Nicole Dacunha

↑Back to Top