Be Unrelatable —

Among well-traveled, affluent people, travel isn’t just about escape, it’s an identity. Kensington Tours gets that. They create exclusive, custom trips across the globe because in a room full of people who’ve done a lot, the real flex is doing what no one else has.

CW: Nicole Dacunha

Co-developed the “Be Unrelatable” concept, which was pitched to the client as a campaign direction. The idea was adopted across teams, with headline work (e.g. “You don’t spend 30K to be relatable”) and selected imagery used in client presentations.

Client: Kensington Tours | Four Seasons Magazine

Agency: Mackie Biernacki

Creative Directors: Steph Mackie and Mark Biernacki

CW: Jett Belavin and Nicole Dacunha

AD: Nicole Dacunha

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