Relationship Self-Assembly —

Assembling furniture is hard. Assembling it with a partner? Even harder. But at IKEA, it's all about bringing things together. So, we’ll create Relationship Self-Assembly Guides to help couples build their bond, even if their furniture doesn’t hold up. Spec: IKEA

We’ll offer a general version of the manual in-store and online as a PDF, serving as the official dos and don’ts for couples building furniture together.

We’ll put it to the test by sending our furniture, along with the Relationship Self-Assembly Guide and manual, to influencer couples known for their clashing personalities.

CW: Jessie Montalbo | AD: Nicole Dacunha

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