Relationship Self-Assembly —

Assembling furniture is hard. Assembling it with a partner? Even harder. But if your bond breaks over a bookshelf, it might not be as strong as you think. So, we’ll create Relationship Self-Assembly Manuals to help couples build their bond, while building their furniture. Spec: IKEA

They look like IKEA instructions but secretly work as couples therapy manuals, placed with products couples often buy together.

A temporary in-store space offering free 30-minute couples therapy sessions with a licensed therapist.

CW & AD: Nicole Dacunha

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