They look like IKEA instructions but secretly work as couples therapy manuals, placed with products couples often buy together.
Client: IKEA | Spec
CW: Nicole Dacunha
AD: Nicole Dacunha
Relationship Self-Assembly —
Assembling furniture is hard. Assembling it with a partner? Even harder. But if your bond breaks over a bookshelf, it might not be as strong as you think. So, we’ll create Relationship Self-Assembly Manuals to help couples build their bond, while building their furniture.